Liberal Arts Studies Essay Example | Topics and Well Written Essays - 250 words

Liberal Arts Studies - Essay Example His views have more to do with how one is perceived as opposed to how thing really are. As a result, morality and immorality is not as black and white as Cicero sees it. In a society where there is a lot of crime and strife, Machiavelli’s views could be seen as both ethical and practical. If a large majority of the people are immoral, it would seem that the moral minority would be constantly taken advantage of. Therefore, people may justify that in order to merely survive; a person must be willing to take advantage of those that would constantly take advantage of them. Morality is bended all the time in real life. Much of this bending is a result of a desire for money, influence, power, and fame. A professional usually won’t tell a big lie but will often tell what are known as little â€Å"white lies.† These lies are prevalent in business and society in general. Cicero would argue that a true professional would never bend their personal morality for gain, althoug h he does argue for the importance of self-interest as long as it doesn’t harm others. In this sense, one could justify telling a â€Å"white lie† as long as it doesn’t harm anyone. Machiavelli would view this behavior as ethical because he feels it is more realistic. Unlike Cicero, Machiavelli would say that the ends do indeed justify the means and that if someone is able to gain and maintain power the means they used to do it are justified.

An Analysis on the Business Strategy of Sony Essay

An Analysis on the Business Strategy of Sony - Essay Example But, their profit was quite short lived. Sony Ericsson mobiles produced at low cost did not deliver the expected quality, leading to mass losses from 2006. Sony Company reported nearly 77% loss for the seventh consecutive year since then, on August, 2012 (BGR.com, 2012). Social Factors: Sony Eriksson’s affordable mobiles got an image such that they were for college students. The competition from the local Chinese company produced phones and the South Korean rival, LG electronics was very high. LG was financially stronger than Sony Ericsson and it kept introducing new luxury mobiles one after another. The targeted the well earning businessmen who had high potential to spend. Technological Factors: Sony was very quick to eliminate the quality issues when it came to technology. They introduced the W800 and W810 mobiles, the first in the Sony Walkman line to tackle the competition from the LG products. Sony Ericsson continuously proved they were superior to the other brands in tec hnology. They were the first to introduce mobiles with 1 megapixel and 2 megapixel camera. Sony Cyber-shot was the first of its kind with 45 minutes continuous video shooting. They designed the first Java based 3D gaming phones as well as the Bluetooth enabled phones. Most of the features found in modern day smart phones were first introduced only in the Sony Ericsson phones, making them one of the best MMS mobiles in the market. Legal Factors: The Company faced several legal complaints regarding their quality in the initial stages of collaboration, before they started producing technically enhanced mobiles. They made use of the stringent laws of the Chinese government to improve their technology and became one of the best companies to produce minimal...Political Factors: The Chinese government rightly predicted the invasion of foreign companies in their mobile market before a decade. This increased the production cost of the 3G handsets Sony Ericsson produced. Sony Ericsson mobiles produced at low cost did not deliver the expected quality, leading to mass losses from 2006. Sony Ericsson continuously proved they were superior to the other brands in technology. Sony Ericsson is now legally known only as Sony. Sony introduced the new Sony Xperia series in various models. This eliminates huge competition for the local market and reduces the headset production cost for the Sony Company. All the major smart phone companies in the world target the Asian especially Chinese market. The new Sony Xperia and Bravia series also contribute significantly to the company’s profits. Cash Cows: Sony Xperia J series, tipo and miro phones targetting the middle class market fetch good profits. Sony Ericsson established itself as the best multimedia phone and music phones in the market. Sony targeted the Asian market when the competition from other brands like LG was very high. It created a negative image for the company. Sony’s competitors like Nokia reduced their other involvements in consumer products industry and stared concentration only on the Smart phone market. This enables them to give superior mobiles at a cost lower than Sony. Sony Ericsson always placed their customers in front of others. The current Sony Company strongly believes it had lost nothing, compared to their initial profits.